Many times we are encouraged to “beat out the competition” in the business world. That in order to be truly successful, you need to be better than others in your industry.
Have you heard of “Co-opetition”?
This is a novel concept of working together with your would-be competition. Find room for you both to succeed, and you may find you both rise higher for it.
This article by Harvard Business Review may help you view things from this perspective: https://hbr.org/2021/01/the-rules-of-co-opetition
It’s become incredibly important to have many positive customer reviews visible online for your next potential customers to see. But not every happy customer thinks to give a review, so how do you get more?
To some, this may seem simple, but to others it can be an uncomfortable task. If you can challenge yourself to ask your customers to give you a review, you may find yourself surprised by how many you’ll get!
Take the opportunity as soon as they tell you that they’re happy with your service or product. Try something like, “Thank you so much for your business. If you find the time, it would mean a lot to me if you could write us a review on Google or Facebook.” You’ll likely have reviews adding up in no time!
The start of a new year means resolutions made to better yourself this year. But instead of just making personal resolutions, make some for your business as well! Here’s some suggestions:
Create new organizational processes
Update your business plan
Use social media more
Show your employees your appreciation
Attend networking events
Refresh your marketing plan
Look into customer service missteps
Listen to your customers and your employees
Clean up your office space
Making a plan for your business for 2022 should be all about positive steps! If you have a bigger, long-term goal you’re reaching for, make sure to include the smaller steps needed to achieve it in your resolutions. Write them down, work them out, and cross them off. 2022 can be your year of growth!
Know Your “Why”
If the market your business is in is especially saturated, what is it that makes customers come to you? You can (and should) strive to make it your unbeatable prices and great customer service—but what’s the something that really sets you apart from others?
Why you do what you do is the thing that will have your customers invested in you. Make your “why” part of your marketing strategy and you’ll develop relationships with customers that keep them coming back.
One of the simplest, yet effective ways to have your potential customers learn this is by getting out in the community and introducing yourself. Make people know your name – associated with your business of course – and they will feel more connected to you. By feeling like they know you in some way, they will choose you first almost every time.
Some examples of ways you can make this happen:
– Volunteer in your community
– Get involved in business leads groups
– Host booths and pop-up markets
– Host community events at your business
Challenge yourself to always introduce yourself along with your business and title, and freely share with people your passion for what you do. Not only will your business grow as a result, but you will also find yourself making personal connections along the way.